Sunday, March 23, 2008

Baby, You Can Drive (in) My Car

A few weeks ago on CBC’s Metro Morning, Andy Barrie interviewed Rajat Suri, a university student who came up with an application for the social networking site Facebook which matched people up into carpools. Suri said he got the idea while driving in Toronto and looking at the thousands of cars carrying only one person.

Barrie noted that despite government funding, public awareness campaigns and carpool lanes, “I nevertheless find it difficult to get people – maybe your generation is changing – to give up the private space the car represents to them.”

I'm not sure that generation is changing, and the value of that private space is only increasing, especially as our cars become more and more like our living rooms, traditionally spaces for relaxation and socializing.

It started with cup holders – cars began to double as kitchen counters where we could multitask by eating and travelling at once. Then the suspension had to be improved so the drinks in the cup holders wouldn’t spill as you sailed over potholes and rumble strips. Vehicles got bigger: SUVs, their size marketed as essential for transporting all your sports equipment, were never really used for ferrying about surfboards and crampons over rough terrain. So all that cargo space was replaced with more heated, captain’s chair-style seats (no doubt with cup holders in the armrests) throughout the vehicle.

Then came the TV/DVD player to complete the transformation from means of transport to space of complete comfort. Who needs a living room now? Just transplant the family into the car, stick in Over The Hedge and set the car’s climate control to whatever temperature suits you.

And how often do you invite random strangers into your actual living room in the name of traffic reduction and environmentalism?

Maybe it’s time to start. There are still a few wrinkles to iron out with carpooling – timing can be an issue for some people – they may leave the house at a specific time in the morning, but can’t commit to a set time for the way home. Women especially will incorporate errands into their drive home (one stat has women making 4 stops to men’s one while out in the car), so some people may not want to sit in the car outside while their driver pops into the grocery store, post office, daycare and LCBO.

Despite many people’s misgivings and lack of flexibility around their cars, Suri’s idea seems to be working. His Facebook application has been used by over 300 000 people, whether they want to get downtown to work every morning, or travel to Montreal for the weekend.

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